Ed Carter

Career Highlights

Staples Canada Mid-Market Channel – Business Project Manager (promoted to Business Owner) for new B2B delivery channel targeting businesses with 8 to 50 employees from initial strategy to successful pilot and national roll out (a year ahead of schedule).

Proposed and delivered selling logic which was used around the world, generating over $1 Billion in sales.

Staples Europe Merchandise Integration – Technical Lead / Product Owner to support Staples / Corporate Express merger by building merchandise analysis snapshot merging product master data, sales, purchases and program rates from 28 business units. Second phase created ongoing program with quarterly update.

Proposed and delivered “one time” prototype which bridged 4 years gap until IT provided long term solution.

Staples China Website Relaunch – Business / IT Project Lead to launch national website for Staples China (previously sites were province specific). Set up shared service model to include China on next generation of the Staples Europe E-Commerce Platform I helped launch in 2002. 

Proposed and helped deliver shared services model which was then used around the world.

Ziggo Integration – Program Product Owner coordinating development effort for migration of residential and SOHO customers from former Ziggo system onto the new Ziggo CRM system.  Helped transform program from Agile “trainwreck” with 10% story completion rate to successful Agile Release Train.

Reduced bugs per story by 90%, allowing successful migration of over 2 million accounts to new platform.

F-Secure Product Launch – Product Owner / Scrum Lead successfully launching Internet Security product in four European markets (Ziggo NL, UPC PL, Virgin IE, UPC CH) including 3rd party customer portal and apps with country specific single sign on.

Proposed and delivered fast track phasing allowing product to be part of Vodafone Ziggo launch promotion.

Philips Master Data Management - Product Owner for Product Data Hub within Philips Integrated Landscape. Rapidly stabilized struggling project by deploying agile discipline and best practices while establishing clear roadmap and release planning / cadence to reset and manage stakeholder expectations.

Proposed and delivered transition approach to support legacy flows while switching to global product model.

Virgin Media O2 Rapid Test Lab - Product Owner / Technical Lead setting up a digital rapid test lab for proto-typing new commercial propositions with live customers. Quickly defined flexible selling logic and order fulfilment by applying retail principles to telecom product assortment.

Delivered first live journey in 6 weeks; first actioned insights live on main site within 6 months.

Virgin Media O2 Technical Faults – Interim Product Owner challenged to urgently restore struggling team’s ability to deliver working user journeys and measurable business benefits. Reprioritized team to focus on fixing existing technical fault journeys before starting new initiatives. Hired for 2 months, stayed for 7.

Successfully stabilized journeys, reducing front end error rate from 40% of sessions to 5% in 3 months