Mid-Market Delivery / E-Commerce
Business Owner (promoted from Business Project Manager) at Staples Canada from Aug 2002 to July 2004
Boston / Toronto
Staples Canada was extremely successful selling to small businesses. I was asked to plan and launch a business model targeting mid-sized companies.
Discovery investigation / business plan for new program targeting businesses with 8 to 50 employees.
Defined, planned and launched new selling channel with dedicated catalog, website, salesforce and customer service team
MS Access / VBA + BRIO customer profitability reporting merging sales, margin and customer data to give customized 360-degree view of business trends and performance
Pilot program beat all its metrics and rolled out nation-wide after three months, a year ahead of schedule.
Promoted to business owner for program, directly managing Merchandising and Marketing with dotted line for Account Management and Customer Service (10 reports, $20 million revenue)
