Digital Rapid Testlab

Virgin Media O2 was accelerating go to market.  We were asked to set up a digital rapid testlab for proto-typing new commercial propositions with live customers.

• Defined testing pillar objectives within new “dosed innovation” strategic vision

• Repurposed existing test user journey to support multiple commercial propositions and user experiences; launched first live user journey in 6 weeks

• Used retail “KISS” (Keep it simple stupid) product principles to cut through complexity of telecom product assortment and create dynamic content which can easily be configured in different user experiences.

• Worked with cross-functional business team to define customer selection and order fulfillment processes to ensure testlab orders could be processed

• Provided multiple rounds of strategic insights, many of which have now been incorporated into Virgin Media O2’s main commercial website

• Transitioned new capability to internal team after 15 months;  Testlab is now a key step in the Virgin Media O2 commercial launch process.