Digital Rapid Testlab
Product Owner / Technical Lead at Virgin Media O2 from April 2021 to June 2022
Virgin Media O2 was accelerating go to market. We were asked to set up a digital rapid testlab for proto-typing new commercial propositions with live customers.
Defined testing pillar objectives within new “dosed innovation” strategic vision
Repurposed existing test user journey to support multiple commercial propositions and user experiences; launched first live user journey in 6 weeks
Used retail “KISS” (Keep it simple stupid) product principles to cut through complexity of telecom product assortment and create dynamic content which can easily be configured in different user experiences.
Worked with cross-functional business team to define customer selection and order fulfillment processes to ensure testlab orders could be processed
Provided multiple rounds of strategic insights, many of which have now been incorporated into Virgin Media O2’s main commercial website
Transitioned new capability to internal team after 15 months; Testlab is now a key step in the Virgin Media O2 commercial launch process.