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Customer Success

Customer Success, Customer Success Management, or Client Advocacy refers to the process of enhancing customers' satisfaction while using a product or service. As a specialized form of customer relationship management, Customer Success Management focuses on implementing strategies that result in reduced customer churn and increased up-sell opportunities. The primary objective of customer success is to ensure customers achieve their desired outcomes with the product or service, consequently leading to improved customer lifetime value (CLTV) for the company.

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