Database Marketing / Customer Research
Customer Insight Analyst at Staples US from April 2006 to June 2008
Boston
Staples team had strong campaign management and predictive modeling skills but was struggling to deliver actionable customer insights. I was asked to help develop that capability
Foundational customer analysis for core product categories (e.g., Ink, Paper) combining input from customer research, usability and customer analytics to help develop successful marketing strategies
Cross-Channel shopper analysis comparing spend and behavior of online, catalog and retail customers
Defined and implemented customer analysis templates / processes using Excel, BRIO and Oracle SQL to reduce development time and increase analytical depth of ‘quick hit’ customer analyses
Developed segment splitting algorithm to estimate sales and margin participation by business / consumer customer groups for non-identifiable retail sales